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Good Reads

Revel in the Splendour of Songkran (Thai New Year)
A MICE Traveller's Guide to Thailand's Water Festival
Recently declared by the UNESCO as the “Intangible Cultural Heritage of Humanity”—Songkran, known as the Thai New Year, stands as one of Southeast Asia’s most renowned festivals. Originating from ancient Indian civilisation, it symbolises the departure of Pisces and the arrival of Aries, coinciding with the hottest days of the year. Traditionally, Thais celebrate by cooling down with water—a tradition upheld across generations. As the celebration approaches, we would like to share with you various ways to incorporate the Songkran celebration into your MICE itinerary, offering a glimpse into Thailand’s vibrant culture during this festive period.

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